The point of a front cover for a journal or magazine is to capture the audiences attention, even if they had no intention of picking up your editorial. This article from Creative Review, March 2012 explains the steps and processes of choosing what colours and images convey the message of your article perfectly. Working from a given title for the article is the best place to start and for the New York Times, their main article title was, 'do you have to be superhuman to loose weight?'. Playing with the idea of superman and hero logos and colour that are easily recognisable instantly draws the audience in as they recognise the image, enticing them to read the article. The overall image produced (shown in the bottom right of the article) is basic with the limited use of colour and detail, creating a very graphic image, yet it clearly represents a large superman. Sometimes having too much detail on an image (top left corner of the article and the cover with the title, 'The Fat Trap') doesn't convey a message quick enough, as described in the article. The cover needs to be instantly captivating and easy to understand, not full of words or unnecessary images.
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