Visual Communication

The designing of logos and lettering is a discipline that catches my eye on a daily basis. I love how a few simple shapes and lines can convey a message a lot better than a paragraph of text. I used to take part in calligraphy classes with my Mum so I've looked at lettering and spacing before but usually with traditional type so it was great to try experimenting with modern and well recognised type in college. I think it's very easy to forget that every font and image we see has been maticulously designed so that it represents the product perfectly and this last week has been an eye opener into how designers go about creating these images and fonts.

The art of designing a type that perfectly fits the quote you are saying is what's inspired me the most. It sounds an obvious thing to consider when copying out a piece of text but I've had to think about it a lot more this week than I've done previously and I've loved it. Just changing one letter design can give an entirely different spin on a word which I think is very clever.

I researched the illustration artist Olivier Kugler and I love his basic line drawings and as a result I've started to create my own work on my iPad based on his technique with blocking in colours. It doesn't always matter that each line is completely finished but it creates a beautiful end result that's very unique.